The Bradford Era

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Is Internet advertising good & does it work?
From Readers
Marc Wilson 
October 1, 2009
Yes, says recent research financed by Kimberly-Clark and Colgate-Palmolive. The research suggests that advertisers should spend 10 to 15 percent of th...
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Is Internet advertising good & does it work?
From Readers
Marc Wilson 
July 1, 2009
Yes, says recent research financed by Kimberly-Clark and Colgate-Palmolive. The research suggests that advertisers should spend 10 to 15 percent of th...
Read More...
Revenue is Job 1
Marc Wilson 
July 1, 2009
About 18 months ago, TownNews.com surveyed 600 newspaper executives around the country. We found four trends: 1. Newspaper executives consider the Int...
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Time to build business models
Marc Wilson 
July 1, 2009
A publisher friend called to ask how his Internet department should be organized. Should it be run by a technical whiz? By a news guy or gal? Or, by a...
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