HALLOWEEN: It’s all over but the regret from eating all that candy.

Studies already show that Halloween 2025 saw record-breaking spending of $13.1 billion (maybe because of high prices?) — $4.3 billion on costumes, $3.9 billion on candy and $4.2 billion on decorations, according to the National Retail Federation.

A total of 73% of Americans participated in celebrations, with the most popular activities being handing out candy (66%), wearing costumes (51%) and decorating homes or yards (51%). Top children’s costumes included Spider-Man and princesses, while adults favored witches, vampires and pirates, the federation reported.

Spending was estimated to be at $114 per person.

Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation, explained that what was once a single night of trick-or-treating has evolved into a multi-week season of decorating, dressing up and celebrating in neighborhoods across the country.

At the heart of Halloween’s popularity is the power of connection. “Moments like Halloween are a time for people to focus on something fun, something that connects them to their community,” Cullen said. Against a backdrop of ongoing uncertainty — from inflation to global events — Halloween provides a joyful escape and a way for people to come together.

“Costumes remain a top category — not just for kids, but for adults and even pets. Classic favorites like witches and vampires still reign, but pop culture is driving new trends, too.” Characters from Pokémon, Wednesday Addams and KPop Demon Hunters joined the lineup this year. Ultimately, Halloween’s staying power comes down to joy and community. As Cullen put it, “People are looking for that connection. They’re looking for that sense of normalcy. They’re looking for some fun at a time when the headlines aren’t always fun.”