Vita Liberata Relaunches With a New Look, Fresh Innovation and a Reignited Mission To Promote Healthy Tanning Practices by Offering a Natural Sun-Kissed Glow Without the UV Rays
Press Releases
April 3, 2025

Vita Liberata Relaunches With a New Look, Fresh Innovation and a Reignited Mission To Promote Healthy Tanning Practices by Offering a Natural Sun-Kissed Glow Without the UV Rays

The iconic premium tanning brand introduces enhanced formulations, luxurious packaging and new applicators following its reacquisition by CEO and Founder, Alyson Hogg, reigniting a powerful purpose

bradford

The Bradford Era

More by this Author
Local & Social