Billtrust Research Shows BNPL Usage Nearly Doubles Year-Over-Year as Traditional Payment Methods Drop to Historic 7% Low
HAMILTON TOWNSHIP, N.J., Feb. 25, 2025 /PRNewswire/ — A new study released today by B2B order-to-cash software and digital payments market leader Billtrust reveals how Generation Z is fundamentally transforming payment behaviors and expectations. With traditional payment methods plummeting to historic lows and digital adoption reaching saturation levels, the research signals a decisive turning point in how future business leaders will approach payments and financing.
Billtrust’s 2025 Gen Z and Digital Payments Study — drawing insights from 1,000 U.S.-based Gen Zers aged 18-29 — shows this generation isn’t just embracing digital payments, they’re abandoning traditional methods entirely and expecting the same innovation from their employers that they demand as consumers.
“What started as a preference for digital payments in 2019 has evolved into something far more significant,” said Sunil Rajasekar, Billtrust CEO. “Gen Z has completely redefined what ‘normal’ looks like in payments, making digital wallets the default, embracing Buy Now Pay Later (BNPL), and showing little tolerance for outdated payment methods.”
“As Gen Z moves into business decision-making roles, their attitudes and behaviors often predict trends in the B2B market. As B2B payment experts, we continuously analyze the factors that will impact and disrupt our industry. It’s essential for businesses to stay attuned to these trendsetters and observe how their payment preferences and perspectives are evolving,” said Rajasekar.
Key findings include:
“These findings tell us something crucial: payment innovation isn’t just about convenience anymore – it’s becoming a make-or-break factor in business relationships,” said Bob Purcell, Billtrust CFO. “When we see that Gen Z will walk away from brands over payment experience and expect the same digital innovation from employers that they get as consumers, it’s clear that modernizing payment systems isn’t optional. It is essential for staying competitive.”
About the Study
Billtrust’s Gen Z and Digital Payments Study was conducted in January 2025, surveying 1,000 U.S.-based individuals aged 18-27. The study examined payment preferences, financial behaviors and workplace expectations to understand their impact on future payment landscapes.
To view and download the study, click here.
About Billtrust
Finance leaders turn to Billtrust to get paid faster while controlling costs, accelerating cash flow and maximizing customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world’s leading brands move finance forward with AI-powered solutions to transition from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes.
Media Contact: Paul Accardo, Billtrust, pr@billtrust.com
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SOURCE Billtrust
