Award-Winning Beauty Brand Laura Mercier Launches in the Amazon U.S. Premium Beauty Store to Deliver Accessible, High-Performing, Effortless Beauty and Launches Buy with Prime on the Brand’s Direct-to-Customer Site
NEW YORK, Feb. 18, 2025 /PRNewswire/ — Laura Mercier, the iconic award-winning beauty brand known for its artistry-inspired makeup and skincare products, is thrilled to announce its official launch in the U.S. Amazon Premium Beauty store, as well as the launch of Buy with Prime to customers shopping the brand’s direct-to-consumer site in the U.S. This strategic collaboration with Amazon makes Laura Mercier’s beloved products more accessible to beauty novices and enthusiasts alike across the country with fast, free Prime shipping available across both shopping experiences. Starting today, customers can shop at amazon.com/lauramercier and enjoy the benefits of Buy with Prime at lauramercier.com.
In 1996, renowned French makeup artist Laura Mercier launched her namesake brand, founded on the belief that ‘what makes you unique makes you beautiful.’ Her artistry and skin-positive philosophy redefined beauty standards, celebrating makeup that perfects while allowing skin to shine through. Now, Laura Mercier brings that vision to Amazon Premium Beauty, offering a seamless, convenient shopping experience with easy access to the brand’s high-quality cosmetics, such as the viral Translucent Loose Setting Powder and the luxurious Real Flawless Foundation, as well as skincare, and tools. The storefront will feature exclusive bundles, limited-edition products, and tutorials to inspire customers to create their signature looks. Interactive questionnaires help customers discover their perfect products. By tapping into the reach of Amazon Premium Beauty, Laura Mercier aims to foster a vibrant beauty community where users can explore, connect, and share their experiences.
“Our collaboration with Amazon represents a significant step toward making our products available to a wider audience in the U.S.,” said Erin Cast, Orveon Global Brand President. “We are excited to reach new customers and provide them with the tools they need to enhance their beauty routines. This aligns with our mission to celebrate individuality and artistry in beauty.”
“The launch of Laura Mercier in Amazon Premium Beauty marks an important milestone in the brand’s trajectory as we expand our digital footprint, retail presence and introduce our high performing beauty products to the avid Amazon community,” said Cast. “Amazon customers are now able to shop a vast selection of iconic Laura Mercier products, including the beloved #1 setting powder in the U.S.*, Translucent Loose Setting Powder, explore other brand favorites like the Tinted Moisturizer franchise, Caviar Stick Eye Shadow, and more.”
“We are thrilled to offer Amazon Premium Beauty customers the ability to shop products in the Laura Mercier brand store,” said Melis del Rey, General Manager, Health and Beauty, Amazon U.S. Stores. “We have worked with Laura Mercier to create a discoverable, welcoming shopping experience for both long-time and new fans of the brand to shop their favorite products, with the convenience our customers have come to expect from us.”
To celebrate the launch, Laura Mercier will host two shoppable, interactive events on Amazon Live, both featuring Jerry Johnson, Senior Manager of Artistry for Laura Mercier. In the first livestream at 10am ET on February 18, 2025, Jerry, will provide tips, tutorials, and in the second, at 12pm ET the same day, Jerry will share insights into the brand’s best-selling products. Customers are invited to tune in and learn how to achieve their desired looks directly from the expert.
Prime members can also shop select items on LauraMercier.com using Buy with Prime, a direct-to-customer (DTC) offering. With Buy with Prime, Prime members can shop directly from thousands of brands’ online stores using the shopping benefits they already know and love—including fast, free delivery and easy returns.
Prime-eligible items on LauraMercier.com include their best-selling blush, powder, lipstick and more:
“Laura Mercier has mastered effortless beauty, and with Buy with Prime, we’re offering an effortless shopping experience to their customers,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. “After the success of Buy with Prime on bareMinerals and Buxom, we’re thrilled Orveon is bringing our offering to the iconic Laura Mercier brand.”
Follow @lauramercier and @amazonbeauty on social and shop the Laura Mercier Amazon Premium Beauty store at amazon.com/lauramercier.
For more information about the Laura Mercier brand, please visit www.lauramercier.com.
ABOUT LAURA MERCIER
Laura Mercier Cosmetics was founded in 1996 by renowned French Makeup Artist Laura Mercier, the pioneer of the Flawless Face. This global luxury line of Makeup, Skincare, Body & Bath and Fragrance is known for its iconic makeup artistry and techniques. Laura is the innovative force behind the award- winning products, French aesthetic, and artistry techniques — helping every woman look — and feel — her best.
View original content:https://www.prnewswire.com/news-releases/laura-mercier-expands-reach-with-amazon-launch-302379316.html
SOURCE Laura Mercier
