logo
Weather page
GET THE APP
ePaper
google_play
app_store
  • Login
  • E-Edition
    • Marketplace
  • News
  • Sports
  • Obituaries
  • Opinion
  • Classifieds
    • Place an Ad
    • All Listings
    • Jobs
  • Special Sections
  • Photo Gallery
  • Contests
  • Lifestyle/Entertainment
  • Games
    • News
      • Local News
      • PA State News
      • Nation/World
    • Sports
      • Local
      • College Sports
      • State
      • National
    • Obituaries
    • Opinion
      • News
        • Local News
        • PA State News
        • Nation/World
      • Sports
        • Local
        • College Sports
        • State
        • National
      • Obituaries
      • Opinion
    logo
    • Classifieds
      • Place an Ad
      • All Listings
      • Jobs
    • E-Edition
      • Marketplace
    • Subscribe
    • Login
      • Classifieds
        • Place an Ad
        • All Listings
        • Jobs
      • E-Edition
        • Marketplace
      • Subscribe
      • Login
    Home Online Features Rakuten Advertising Partners with Marcode to Protect Against Affiliate Fraudsters
    Rakuten Advertising Partners with Marcode to Protect Against Affiliate Fraudsters
    Press Releases
    February 3, 2025

    Rakuten Advertising Partners with Marcode to Protect Against Affiliate Fraudsters

    By Rakuten Advertising

    Marcode bolsters Rakuten Advertising’s affiliate link protection by combatting keyword bidding and cookie insertion

    NEW YORK, Feb. 3, 2025 /PRNewswire/ — Rakuten Advertising, the leading affiliate marketing network, announced a partnership with Marcode to safeguard its network against link hijackers. With the help of Marcode’s Brand Protection module, Rakuten Advertising will better protect brand keywords in Rakuten Advertising’s publisher network from link hijackers, fraudsters, and trademark infringers. 

    Marcode’s analysis engine can reveal affiliate details hidden within fraudulent websites, detect and bypass link cloaking platforms, and accelerate the takedown of fraudulent affiliates. With Marcode’s comprehensive search intelligence data, Rakuten Advertising can better protect its clients with improved detection of anomalies in difficult-to-monitor, niche subnetworks.

    This partnership is a part of Rakuten Advertising’s ongoing efforts to provide a more flexible and varied selection of affiliate protection services to align with its advertisers’ individual needs and preferences. Rakuten Advertising’s partnerships with Marcode, AdPolice and The Search Monitor are all underpinned by proprietary AI anomaly detection tools that continuously monitor its world-leading publisher network.

    “Advertisers have a wide range of audiences, platforms and priorities, so offering just one option for protection isn’t enough,” says Nick Stamos, CEO of Rakuten Advertising. “Brand and keyword protection are crucial to the integrity of a successful affiliate program, and Marcode’s technology is an incredible asset. We’re thrilled to add them to our list of partners available to our advertisers.”

    “Rakuten Advertising demonstrated a bigger commitment to protecting its network from fraud in search than any other network we’ve encountered by running a head-to-head test, in which we were proven to detect the most fraud due to our increased search frequency, advanced anti-cloaking technology, and AI-driven analysis,” says Andy Cooney, Co-Founder of Marcode. “This dedication to stamping out unscrupulous practices makes them an ideal partner for Marcode, and we look forward to helping deliver value for their clients.”

    Marcode’s services are currently available to select Rakuten Advertising advertisers. Rakuten Advertising plans to make them available to other advertisers soon. For more information, visit www.rakutenadvertising.com.

    About Rakuten Advertising

    Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.

    A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

    Contact:

    Steven Shaw

    steven.shaw@rakuten.com

    Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/rakuten-advertising-partners-with-marcode-to-protect-against-affiliate-fraudsters-302366413.html

    SOURCE Rakuten Advertising

    The Bradford Era

    Local & Social

    ePaper
    google_play
    app_store
    Latest news for you
    Corn root traits evolved with both human-driven, natural environmental changes
    Nation & World, PA State News
    Corn root traits evolved with both human-driven, natural environmental changes
    August 24, 2025
    UNIVERSITY PARK — Corn was domesticated from its ancestor teosinte in central Mexico beginning about 9,000 years ago by humans selectively breeding th...
    Read More...
    Aging U.S. railroad bridges are self-inspected and their findings are kept secret
    Business, Nation & World
    Aging U.S. railroad bridges are self-inspected and their findings are kept secret
    By LEX DOIG, JAEHEE KIM and ADRIAN MANCERA COTA / Howard Center for Investigative Journalism - Howard Center for Investigative Journalism at Arizona State University 
    August 24, 2025
    CORVALLIS, Ore. (AP) — The fire burned for about nine hours, billowing smoke and scorching the wooden trestles of a nearly 75-year-old railroad bridge...
    Read More...
    {"to-print":"To print", "bradfordera-website":"Website"}
    Nephew jumps from the frying pan right into the fire
    Lifestyles
    Nephew jumps from the frying pan right into the fire
    August 24, 2025
    DEAR ABBY: After their 25th anniversary dinner, my nephew "Will" was blindsided when his wife announced that she had never loved him and has been in l...
    Read More...
    {"to-print":"To print", "bradfordera-website":"Website"}
    Higher than expected use of health care services impacts Highmark’s bottom line
    Business, Local News, PA State News
    Higher than expected use of health care services impacts Highmark’s bottom line
    August 23, 2025
    (TNS) — Highmark Health's financial results for the first half of the year paint a picture of an improving performance for its 14-hospital network, ev...
    Read More...
    Early lead exposure could result in memory issues later in life
    Nation & World
    Early lead exposure could result in memory issues later in life
    August 23, 2025
    (TNS) — A new study has found that people who lived in areas with high levels of leaded gasoline emissions in the 1960s and '70s are more likely to re...
    Read More...
    {"to-print":"To print", "bradfordera-website":"Website"}
    Logging can lead to better hunting
    Local News, Local Sports, Outdoors
    Logging can lead to better hunting
    August 23, 2025
    When I first started hunting, a massive amount of logging was being done in the woods behind our house. In the matter of days, acres upon acres of bea...
    Read More...
    {"newsletter-daily-headlines":"Daily Headlines", "newsletters":"Newsletters", "newsletter-sports":"Sports", "to-print":"To print", "bradfordera-website":"Website"}
    This Week's Ads
    Current e-Edition
    ePaper
    google_play
    app_store
    Already a subscriber? Click the image to view the latest e-edition.
    Don't have a subscription? Click here to see our subscription options.
    Mobile App

    Download Now

    The Bradford Era mobile app brings you the latest local breaking news, updates, and more. Read the Bradford Era on your mobile device just as it appears in print.

    ePaper
    google_play
    app_store

    Help Our Community

    Please help local businesses by taking an online survey to help us navigate through these unprecedented times. None of the responses will be shared or used for any other purpose except to better serve our community. The survey is at: www.pulsepoll.com $1,000 is being awarded. Everyone completing the survey will be able to enter a contest to Win as our way of saying, "Thank You" for your time. Thank You!

    Get in touch with The Bradford Era
    Submit Content
    • Submit News
    • Letter to the Editor
    • Place Wedding Announcement
      • Submit News
      • Letter to the Editor
      • Place Wedding Announcement
    Advertise
    • Place Birth Announcement
    • Place Anniversary Announcement
    • Place Obituary Call (814) 368-3173
      • Place Birth Announcement
      • Place Anniversary Announcement
      • Place Obituary Call (814) 368-3173
    Subscribe
    • Start a Subscription
    • e-Edition
    • Contact Us
      • Start a Subscription
      • e-Edition
      • Contact Us
    CMG | Community Media Group
    Illinois
    • Hancock Journal-Pilot
    • Iroquois Times-Republic
    • Journal-Republican
    • The News-Gazette
      • Hancock Journal-Pilot
      • Iroquois Times-Republic
      • Journal-Republican
      • The News-Gazette
    Indiana
    • Fountain Co. Neighbor
    • Herald Journal
    • KV Post News
    • Newton Co. Enterprise
    • Rensselaer Republican
    • Review-Republican
      • Fountain Co. Neighbor
      • Herald Journal
      • KV Post News
      • Newton Co. Enterprise
      • Rensselaer Republican
      • Review-Republican
    Iowa
    • Atlantic News Telegraph
    • Audubon Advocate-Journal
    • Barr’s Post Card News
    • Burlington Hawk Eye
    • Collector’s Journal
    • Fayette County Union
    • Ft. Madison Daily Democrat
    • Independence Bulletin-Journal
    • Keokuk Daily Gate City
    • Oelwein Daily Register
    • Vinton Newspapers
    • Waverly Newspapers
      • Atlantic News Telegraph
      • Audubon Advocate-Journal
      • Barr’s Post Card News
      • Burlington Hawk Eye
      • Collector’s Journal
      • Fayette County Union
      • Ft. Madison Daily Democrat
      • Independence Bulletin-Journal
      • Keokuk Daily Gate City
      • Oelwein Daily Register
      • Vinton Newspapers
      • Waverly Newspapers
    Michigan
    • Iosco County News-Herald
    • Ludington Daily News
    • Oceana’s Herald-Journal
    • Oscoda Press
    • White Lake Beacon
      • Iosco County News-Herald
      • Ludington Daily News
      • Oceana’s Herald-Journal
      • Oscoda Press
      • White Lake Beacon
    New York
    • Finger Lakes Times
    • Olean Times Herald
    • Salamanca Press
      • Finger Lakes Times
      • Olean Times Herald
      • Salamanca Press
    Pennsylvania
    • Bradford Era
    • Clearfield Progress
    • Courier Express
    • Free Press Courier
    • Jeffersonian Democrat
    • Leader Vindicator
    • Potter Leader-Enterprise
    • The Wellsboro Gazette
      • Bradford Era
      • Clearfield Progress
      • Courier Express
      • Free Press Courier
      • Jeffersonian Democrat
      • Leader Vindicator
      • Potter Leader-Enterprise
      • The Wellsboro Gazette
    © Copyright The Bradford Era 43 Main St, Bradford, PA  | Terms of Use  | Privacy Policy
    Powered by TECNAVIA