COLUMBUS, Ohio, Jan. 15, 2025 /PRNewswire/ — Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer data platform (CDP), to redefine how dealerships harness the power of customer data to drive revenue growth. Together, this partnership promises to deliver an industry-first solution that enables dealerships to consolidate, clean, and activate customer data to power higher engagement and conversion rates.
This groundbreaking collaboration will be unveiled at the National Automobile Dealers Association (NADA) 2025 Show, where it will showcase how the convergence of advanced analytics, cutting-edge CDP technology, and a customer-first dealership mindset can transform the automotive retail landscape.
A Partnership Driving Unprecedented Results
This partnership combines the best of each organization’s expertise:
DGDG: Customer-Centric Retailing Powered by a CDP
Del Grande Dealer Group (DGDG), one of the most innovative dealership groups in the United States, is among the first to adopt this next-generation solution from Clarivoy and Treasure Data that delivers personalized marketing and exceptional customer experiences. “With this partnership, we’re unlocking insights and opportunities that the rest of the industry hasn’t even dreamed of,” said Nathan Hollenbeck, Vice President of Marketing at DGDG. “I’ll be able to execute significantly more effective, data-driven campaigns, enabling us to engage shoppers in a way that’s both strategic and impactful.”
How It Works
The result? A 360-degree view of the customer, enabling dealers to reach shoppers at every stage of the buying journey and track their paths to purchase.
Unmatched Capabilities
This collaboration builds on Treasure Data’s proven success in the Tier 1 automotive sector with customers such as Honda, Hyundai, Mitsubishi, Nissan, Stellantis, and Subaru. “We’ve helped OEMs like Subaru achieve a 14.5x increase in advertising efficiency, and now we’re extending that technology and expertise to dealerships across the U.S.,” said Kaz Ohta, CEO and co-founder of Treasure Data, which is the only independent CDP named a Leader across Forrester, Gartner, and IDC evaluations. “Treasure Data and Clarivoy together form a powerful combination for Tier 3 dealers to harness data to drive revenue growth.”
Clarivoy’s CEO and Founder, Steve White, echoed this sentiment: “Our mission has always been to empower dealerships to thrive in a competitive market. Partnering with Treasure Data allowed us to deliver a transformative solution for DGDG that simplifies data management and enhances marketing precision.”
What’s in It for Dealers?
Experience It at NADA 2025
Dealers and industry leaders are invited to witness this game-changing solution in action at Clarivoy Booth #8045 during the NADA 2025 Show in New Orleans from January 24–26.
Attendees can also hear directly from DGDG about their transformative journey with Clarivoy and Treasure Data during a live session on Friday, January 24, at 2 p.m. CT.
To schedule a demo or reserve your spot, visit clarivoy.com/nada.
About the Partners
Don’t miss this chance to see the future of dealership marketing!
For media inquiries, please contact:
Clarivoy
Matt Siemer
Treasure Data
Staley White
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SOURCE Clarivoy
