GreenTree Hospitality Group Ltd. Reports Third Quarter of 2024 Financial Results
Press Releases
November 21, 2024

GreenTree Hospitality Group Ltd. Reports Third Quarter of 2024 Financial Results

SHANGHAI, Nov. 21, 2024 /PRNewswire/ — GreenTree Hospitality Group Ltd. (NYSE: GHG) (“GreenTree”, the “Company”, “we”, “us” and “our”), a leading hospitality and restaurant management group in China, today announced its unaudited financial results for the third quarter of 2024. 

[1] The conversion of Renminbi (“RMB”) into United States dollars (“US$”) is based on the exchange rate of US$1.00=RMB 7.0176 on September 30, 2024 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at https://www.federalreserve.gov/releases/h10/20220103/

[2] Adjusted EBITDA (non-GAAP) is calculated as net income plus other operating expenses, income tax expense, share of loss in equity investees, net of tax, interest expense, depreciation and amortization, losses from investment in equity securities and other general expenses, but excludes other operating income, interest income and other, net, gains from investment in equity securities, share of gains in equity investees (net of tax), and other income, net. The calculation of Adjusted EBITDA (non-GAAP) included in this report has been aligned according to the above mentioned definition.

[3] Core net income is calculated as net income plus share-based compensation, losses from investments in equity securities (net of 25% tax), other expense(net of 25% tax), one-time fees and expense, and other general expenses but excludes government subsidies (net of 25% tax), gains from investment in equity securities (net of 25% tax), and other income (net of 25% tax).

Third Quarter of 2024 Operational Highlights

Hotels 

Restaurants

Our hotel business improved in the third quarter over the first two quarters of this year as the economy continued to recover. Travel consumption returned to a more normal pattern following last year’s surge, which has influenced year-over-year comparisons. We are back to a more positive environment, focusing on growing our pipeline and upgrading numerous hotels across our portfolio. We are confident that we are on the right track and will benefit from the ongoing stimulus measures implemented by the government.

Our restaurant business’ net income remained positive for a second consecutive quarter as we continued to grow the number of franchised street stores and stores with stable consumer traffic. Such stores now account for 55.5% of our store count compared to 44.6% a year ago. Following the closing of unprofitable stores over the past year, the number restaurants in operation had stabilized at 182 at the end of quarter and we are now focused on growing that number,” said Mr. Alex S. Xu, Chairman and Chief Executive Office of GreenTree.

Quarter Ended

September

30, 2023

September

30, 2023

September

30, 2023

September

30, 2023

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Revenues

Leased-and-operated revenues

151,839,044

80,358,490

49,624

232,247,158

Franchised-and-managed

revenues

186,043,016

4,070,541

190,113,557

Wholesales and others

1,168,017

37,355,462

38,523,479

Total revenues

339,050,077

121,784,493

49,624

460,884,194

 

Quarter Ended

September

30, 2024

September

30, 2024

 September

30, 2024

September

30, 2024

 September

30, 2024

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Revenues

Leased-and-operated

revenues

118,159,125

41,117,277

159,276,402

22,696,706

Franchised-and-managed

revenues

167,928,127

1,757,933

169,686,060

24,180,070

Wholesales and others

796,488

27,766,790

(544,290)

28,018,988

3,992,674

Total revenues

286,883,740

70,642,000

(544,290)

356,981,450

50,869,450

 

Nine Month Ended

September

30, 2023

September

30, 2023

September

30, 2023

September

30, 2023

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Revenues

Leased-and-operated

revenues

365,402,970

248,698,564

(1,075,555)

613,025,979

Franchised-and-managed

revenues

533,460,017

7,235,800

540,695,817

Wholesales and others

3,393,596

97,978,792

101,372,388

Total revenues

902,256,583

353,913,156

(1,075,555)

1,255,094,184

 

Nine Month Ended

September 

30, 2024

September 

30, 2024

September 

30, 2024

September 

30, 2024

September 

30, 2024

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Revenues

Leased-and-operated

revenues

346,552,738

130,792,112

477,344,850

68,021,097

Franchised-and-managed

revenues

476,898,409

5,527,686

482,426,095

68,745,169

Wholesales and others

2,881,694

77,272,388

(1,004,493)

79,149,589

11,278,726

Total revenues

826,332,841

213,592,186

(1,004,493)

1,038,920,534

148,044,992

Total revenues were RMB357.0 million (US$50.9 million), a 22.5% year-over-year decrease.  

Hotel revenues were RMB286.9 million (US$40.9 million), a 15.4% year-over-year decrease due to a 13.6% year-over-year decrease in Revpar and the closure of 6 L&O hotels in the third quarter due to lease expiration and strategic reviews. The decrease was partially offset by revenues from new openings.

Restaurant revenues were RMB70.6 million (US$10.1 million), a 42.0% year-over-year decrease, mainly due to lower ADS and the decrease in the number of L&O stores. By the end of the third quarter, we had completed the strategic transformation of our business model.

Total revenues for the first nine months of 2024 were RMB1,038.9 million (US$148.0 million)[1], a 17.2% year-over-year decrease.

Total revenues from leased-and-operated, or L&O, hotels and restaurants were RMB159.3 million (US$22.7 million)[1], a 31.4% year-over-year decrease.

Total revenues from L&O hotels were RMB118.2 million (US$16.8 million)[1], a 22.2% year-over-year decrease. The decrease was primarily attributable to an 7.5% year-over-year decrease in the third quarter RevPAR of L&O hotels, the closing of 6 L&O hotels, and a reduction in sublease revenues mainly due to the disposal of a property.

Total revenues from L&O restaurants were RMB41.1 million (US$5.9 million)[1], a 48.8% year-over-year decrease, mainly due to the closure of 29 L&O restaurants since the third quarter of 2023 and the year-over-year decrease in ADS.

Total revenues from L&O hotels and restaurants for the first nine months of 2024 were RMB477.3 million (US$68.0 million)[1], a 22.1% year-over-year decrease.

Total revenues from franchised-and-managed, or F&M, hotels and restaurants were RMB169.7 million (US$24.2 million), a 10.7% year-over-year decrease.  

Total revenues from F&M hotels were RMB167.9 million (US$23.9 million), a 9.7% year-over-year decrease, primary due to a 13.8% decrease in F&M hotels’ Revpar and partially offset by new openings.

Total revenues from F&M restaurants were RMB1.8 million (US$0.3 million), a 56.8% year-over-year decrease, mainly due to the year-over-year decrease in ADS.

Total revenues from F&M hotels and restaurants for the first nine months of 2024 were RMB482.4 million (US$68.7 million)[1], a 10.8% year-over-year decrease.

Total revenues from wholesale and others were RMB28.0M (US$4.0 million), a 27.3% year-over-year decrease, mainly due to the decline in the wholesale segment of the restaurant business.

Total revenues from wholesale and others for the first nine months of 2024 were RMB79.1 million (US$11.3 million), a 21.9% year-over-year decrease.

Total operating costs and expenses

Quarter Ended

September

30, 2023

September

30, 2023

September

30, 2023

 September

30, 2023

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Operating costs and

expenses

Operating costs

159,920,582

87,814,484

49,623

247,784,689

Selling and marketing

expenses

14,277,225

12,026,085

26,303,310

General and administrative

expenses

26,655,780

11,858,500

38,514,280

Other operating expenses

180,515

120,654

301,169

Other general expenses

11,322,509

11,322,509

Total operating costs and

expenses

212,356,611

111,819,723

49,623

324,225,957

 

Quarter Ended

September

30, 2024

September

30, 2024

September

30, 2024

September

30, 2024

September

30, 2024

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Operating costs and

expenses

Operating costs

152,278,796

53,365,650

(475,648)

205,168,798

29,236,320

Selling and marketing

expenses

12,899,411

2,881,942

(68,642)

15,712,711

2,239,043

General and

administrative

expenses

35,309,079

7,023,449

42,332,528

6,032,337

Other operating

expenses

1,363,201

654,777

2,017,978

287,560

Other general

expenses

Total operating costs

and expenses

201,850,487

63,925,818

(544,290)

265,232,015

37,795,260

 

Nine Month Ended

September 

30, 2023

 September

30, 2023

 September

30, 2023

 September

30, 2023

RMB

RMB

RMB

RMB

Hotel

Restaurant

Elimination

Total

Operating costs and

expenses

Operating costs

444,284,960

292,122,643

(560,465)

735,847,138

Selling and marketing

expenses

39,115,830

21,411,730

60,527,560

General and administrative

expenses

117,191,327

33,197,310

150,388,637

Other operating expenses

1,024,079

7,111,308

8,135,387

Other general expenses

27,296,093

27,296,093

Total operating costs and

expenses

628,912,289

353,842,991

(560,465)

982,194,815

 

Nine Month Ended

 September

30, 2024

 September

30, 2024

 September

30, 2024

 September

30, 2024

September

30, 2024

RMB

RMB

RMB

RMB

US$

Hotel

Restaurant

Elimination

Total

Total

Operating costs and

expenses

Operating costs

441,888,078

170,642,273

(916,517)

611,613,834

87,154,274

Selling and marketing

expenses

41,576,925

8,473,078

(87,975)

49,962,028

7,119,532

General and

administrative

expenses

128,706,277

22,802,128

151,508,405

21,589,775

Other operating

expenses

2,301,445

2,136,726

4,438,171

632,434

Other general

expenses

11,756,531

11,756,531

1,675,292

Total operating costs

and expenses

626,229,256

204,054,205

(1,004,492)

829,278,969

118,171,308

Operating costs were 205.2 million (US$ 29.2 million)[1], a 17.2% year-over-year decrease.

Operating costs of the hotel business were RMB152.3 million (US$21.7million)[1], a 4.8% year-over-year decrease. The decrease was mainly attributable to lower staff related costs due to the disposal of L&O hotels. 

Operating costs of the restaurant business in the third quarter of 2024 were RMB53.4 million (US$ 7.6 million)[1], a 39.2% year-over-year decrease, due to the closure of L&O stores.

For the first nine months of 2024, operating costs were RMB611.6 million (US$87.2 million)[1], a 16.9% decrease.

Selling and marketing expenses were RMB15.7 million (US$2.2 million)[1], a 40.3% year-over-year decrease.

Selling and marketing expenses of the hotel business were RMB12.9 million (US$1.8  million)[1], a 9.7% year-over-year decrease. The decrease was mainly due to lower advertising expenses.

Selling and marketing expenses of the restaurant business were RMB2.9 million (US$0.4  million)[1], a 76.0% year-over-year decrease, mainly attributable to lower sales staff related expenses and lower sales-channel commissions.

For the first nine months of 2024, selling and marketing expenses were RMB50.0 million (US$7.1 million)[1], a 17.5% decrease.

General and administrative, or G&A expenses were

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