Seltzer Licensing Group announced a new partnership with Zippo Manufacturing Co. as its exclusive licensing agent.

Zippo, the global manufacturer and distributor of the iconic, patented windproof lighter, also offers other outdoor products including heat banks, hand warmers, fire starters and hand tools among others.

Seltzer Licensing Group will focus on extending Zippo’s equity in fire, heat, cooking and light to adjacent outdoor consumer products such as patio heaters, firepits and fire tables, LP tanks, grills and grilling accessories, log sets and more.

Violet Snyder, associate vice president, global licensing for Zippo, said, “We’ve chosen Seltzer Licensing because of their strategic approach, industry expertise and strong reputation within the brand licensing industry. We are thrilled to be working with Seltzer Licensing to grow the Zippo Outdoor licensing program.”

Stu Seltzer, president of Seltzer Licensing Group, said, “We are fired up! What a delight to be able to represent such an iconic, respected brand like Zippo. We look forward to securing best-in-class partners for these open categories as we build upon the Zippo outbound licensing program.”

For more than 90 years, Zippo has been making reliable, rugged essentials with a built-better-than-necessary quality. The brand holds a longstanding commitment to fine craftsmanship and durability, giving individuals confidence in Zippo products so that they can have the freedom to do what they want, how they want.

Based in New York City, Seltzer Licensing Group is a global brand licensing agency founded in 1998 focusing on client revenue growth through strategic partnerships. They currently represent Airheads Candy, The Scotts Miracle-Gro Company, NBC Television Properties, American Red Cross, Unilever and other Fortune 500 brands.