logo
Weather page
GET THE APP
ePaper
google_play
app_store
  • Login
  • E-Edition
  • News
  • Sports
  • Obituaries
  • Opinion
  • Classifieds
    • Place an Ad
    • All Listings
    • Jobs
  • Special Sections
  • Photo Gallery
  • Contests
  • Lifestyle/Entertainment
  • Games
    • News
      • Local News
      • PA State News
      • Nation/World
    • Sports
      • Local
      • College Sports
      • State
      • National
    • Obituaries
    • Opinion
      • News
        • Local News
        • PA State News
        • Nation/World
      • Sports
        • Local
        • College Sports
        • State
        • National
      • Obituaries
      • Opinion
    logo
    • Classifieds
      • Place an Ad
      • All Listings
      • Jobs
    • E-Edition
    • Subscribe
    • Login
      • Classifieds
        • Place an Ad
        • All Listings
        • Jobs
      • E-Edition
      • Subscribe
      • Login
    Home News The pandering of NYT, Nike
    The pandering of NYT, Nike
    Editorial, Local News, News, Online Features
    September 11, 2018

    The pandering of NYT, Nike

     

    A couple thoughts after a busy week:

    Once again I find myself writing about journalism and covering the news — this after the New York Times published an anonymous op-ed piece from a purported senior official in the White House that was critical of President Trump.

    Given the day-to-day, week-to-week circus that can be the Trump White House, the fact that one of his team is disloyal and doesn’t respect the president’s ability is not news. As I’ve written before, Trump deserves the criticism he receives over political gaffes, a lack of preparedness concerning any number of issues and his almost gleeful use of narratives that are not always based in fact.

    And he also deserves criticism for the quality of many of the people with which he’s surrounded himself.

    But this issue regarding an anonymous column is just as much about the New York Times, an institution that cheapened itself by snatching a piece of low-hanging fruit in its daily combat with the Trump administration.

    Mr. Rosenberg, my college newspaper advisor whose first name I never learned, taught me that a paper should never — EVER — print an anonymous column or letter to the editor. The credibility of any newspaper, be it a college weekly, a small daily or a giant like the NYT, above all, owes transparent truth to its readers on the editorial page.

    Many times members of the community — municipal or local business employees, potential whistle-blowers, school employees, etc. — have asked me to print letters to the editor anonymously. I have never agreed, always explaining that our credibility at the paper — my credibility as an editor — is too important.

    Take the op-ed, excerpt from it, and present the views of the writer in a news story — with the caveat that the source wished to remain anonymous. Newspapers do this all the time and, while not ideal, it’s completely acceptable.

    Clearly, the NYT ran the op-ed as a sensational dig at the president, in what smacks as a cheap stunt to pander to its anti-Trump readers.

    Now, perhaps more than at any time before, American journalism shouldn’t resort to cheap stunts.

    Leave that to the politicians, such as posturing hacks like Sen. Cory Booker.

     

    BEFORE HIS SUPPORTERS sprain their hands slapping former NFL quarterback Colin Kaepernick on the back for his conviction and being the face of a movement in sports for social justice, they might do well to recall that, hoping to get back in the league as a player, he had promised that he would not take a knee during the national anthem.

    When there were no takers among NFL front offices for his mediocre talents, it was back to the front lines of the struggle.

    He sued the league, claiming collusion to keep him unemployed, and most recently he signed a promotional deal with Nike, whose coldly cynical calculations assuredly are more about a marketing opportunity than they are about justice for anyone.

    We hear a lot from ex-athlete commentators on ESPN about how current athletes “just want to get their money” or “it’s just business” when a player leaves for free agency or holds out for a bigger deal.

    So why should it be any different for NFL owners to take a look at Kaepernick and his underwhelming QBR in the 40s — and the fact that at least half their paying fans utterly despise him — and decide to take a pass?

    It’s just business, indeed.

    Meanwhile, Nike sees business opportunity in hitching a wagon to a black ex-athlete/activist as it panders to the minority and youth market in the U.S., a demographic that buys shoes and sports apparel in excess to its population percentage — and in excess to its ability to afford it.

    “Believe in something … even if it means sacrificing everything.” That’s the sanctimonious theme to Kaepernick’s Nike deal.

    First, Nike cashes in in great part on the sacrifice of families who can ill-afford to pay for those $200 or $300 sneakers — made for a fraction of the cost in overseas factories — that their kids just gotta have.

    Believe in something? Just laughable.

    Sacrifice?

    There are little American flags standing at gravestones, here and there in the landscape of this nation, marking the resting places of those who did believe in something — something more than selling ridiculously overpriced shoes.

    And they really did sacrifice everything.

     

    (Jim Eckstrom is executive editor of Bradford Publishing Co. His email is jeckstrom@oleantimesherald.com.)

    Tags:

    colin kaepernick commerce credibility deal economics new york times newspaper nike politics sport trump
    Jim Eckstrom jeckstrom@oleantimesherald.com

    The Bradford Era

    Local & Social
    Latest news for you
    Local oil purchasers increase prices
    Business, Local News
    Local oil purchasers increase prices
    June 16, 2025
    Two local oil purchasers have increased the price they will pay for Penn grade crude oil. Effective Friday, American Refining Group and Ergon Oil Purc...
    Read More...
    {"to-print":"To print", "bradfordera-website":"Website"}
    Isolated Torrey pine populations yield insights into genetic diversity
    Nation & World, PA State News
    Isolated Torrey pine populations yield insights into genetic diversity
    June 15, 2025
    UNIVERSITY PARK — Entire regions of trees are disappearing because of invasive pests, disease and a changing climate. The key to their ability to adap...
    Read More...
    Pa. charter school CEOs earn more money than superintendents and oversee fewer students
    PA State News
    Pa. charter school CEOs earn more money than superintendents and oversee fewer students
    By OLIVER MORRISON  pennlive.com 
    June 15, 2025
    HARRISBURG (TNS) — Brad Hatch grew up near Altoona and started his career as a teacher in the local school district, working his way up to assistant p...
    Read More...
    Pa. is supposed to ‘immediately’ suspend teachers charged with serious crimes. That doesn’t always happen.
    PA State News
    Pa. is supposed to ‘immediately’ suspend teachers charged with serious crimes. That doesn’t always happen.
    June 14, 2025
    PHILADELPHIA (TNS)— For months after he was arrested in March 2024 on charges of masturbating in a Montgomery County cemetery, Matthew Gagat continued...
    Read More...
    No Kings rally in Veterans Square
    Local News, Nation & World
    No Kings rally in Veterans Square
    By SAVANNAH BARR s.barr@bradfordera.com 
    June 14, 2025
    Veterans Square was packed Saturday afternoon as residents came together to express their discontent with the current administration during the local ...
    Read More...
    {"newsletter-daily-headlines":"Daily Headlines", "newsletters":"Newsletters", "to-print":"To print", "bradfordera-website":"Website"}
    Advocates, lawmakers push to limit solitary confinement in Pa. prisons
    Advocates, lawmakers push to limit solitary confinement in Pa. prisons
    June 14, 2025
    HARRISBURG (TNS) — Reform advocates are making another push to limit the use of solitary confinement in Pennsylvania prisons and jails, a long-running...
    Read More...
    {"bradfordera-website":"Website"}
    ePaper
    google_play
    app_store
    This Week's Ads
    Current e-Edition
    ePaper
    google_play
    app_store
    Already a subscriber? Click the image to view the latest e-edition.
    Don't have a subscription? Click here to see our subscription options.
    Mobile App

    Download Now

    The Bradford Era mobile app brings you the latest local breaking news, updates, and more. Read the Bradford Era on your mobile device just as it appears in print.

    ePaper
    google_play
    app_store
    Trending Recipes

    Help Our Community

    Please help local businesses by taking an online survey to help us navigate through these unprecedented times. None of the responses will be shared or used for any other purpose except to better serve our community. The survey is at: www.pulsepoll.com $1,000 is being awarded. Everyone completing the survey will be able to enter a contest to Win as our way of saying, "Thank You" for your time. Thank You!

    Get in touch with The Bradford Era
    Submit Content
    • Submit News
    • Letter to the Editor
    • Place Wedding Announcement
      • Submit News
      • Letter to the Editor
      • Place Wedding Announcement
    Advertise
    • Place Birth Announcement
    • Place Anniversary Announcement
    • Place Obituary Call (814) 368-3173
      • Place Birth Announcement
      • Place Anniversary Announcement
      • Place Obituary Call (814) 368-3173
    Subscribe
    • Start a Subscription
    • e-Edition
    • Contact Us
      • Start a Subscription
      • e-Edition
      • Contact Us
    CMG | Community Media Group
    Illinois
    • Hancock Journal-Pilot
    • Iroquois Times-Republic
    • Journal-Republican
    • The News-Gazette
      • Hancock Journal-Pilot
      • Iroquois Times-Republic
      • Journal-Republican
      • The News-Gazette
    Indiana
    • Fountain Co. Neighbor
    • Herald Journal
    • KV Post News
    • Newton Co. Enterprise
    • Rensselaer Republican
    • Review-Republican
      • Fountain Co. Neighbor
      • Herald Journal
      • KV Post News
      • Newton Co. Enterprise
      • Rensselaer Republican
      • Review-Republican
    Iowa
    • Atlantic News Telegraph
    • Audubon Advocate-Journal
    • Barr’s Post Card News
    • Burlington Hawk Eye
    • Collector’s Journal
    • Fayette County Union
    • Ft. Madison Daily Democrat
    • Independence Bulletin-Journal
    • Keokuk Daily Gate City
    • Oelwein Daily Register
    • Vinton Newspapers
    • Waverly Newspapers
      • Atlantic News Telegraph
      • Audubon Advocate-Journal
      • Barr’s Post Card News
      • Burlington Hawk Eye
      • Collector’s Journal
      • Fayette County Union
      • Ft. Madison Daily Democrat
      • Independence Bulletin-Journal
      • Keokuk Daily Gate City
      • Oelwein Daily Register
      • Vinton Newspapers
      • Waverly Newspapers
    Michigan
    • Iosco County News-Herald
    • Ludington Daily News
    • Oceana’s Herald-Journal
    • Oscoda Press
    • White Lake Beacon
      • Iosco County News-Herald
      • Ludington Daily News
      • Oceana’s Herald-Journal
      • Oscoda Press
      • White Lake Beacon
    New York
    • Finger Lakes Times
    • Olean Times Herald
    • Salamanca Press
      • Finger Lakes Times
      • Olean Times Herald
      • Salamanca Press
    Pennsylvania
    • Bradford Era
    • Clearfield Progress
    • Courier Express
    • Free Press Courier
    • Jeffersonian Democrat
    • Leader Vindicator
    • Potter Leader-Enterprise
    • The Wellsboro Gazette
      • Bradford Era
      • Clearfield Progress
      • Courier Express
      • Free Press Courier
      • Jeffersonian Democrat
      • Leader Vindicator
      • Potter Leader-Enterprise
      • The Wellsboro Gazette
    © Copyright The Bradford Era 43 Main St, Bradford, PA  | Terms of Use  | Privacy Policy
    Powered by TECNAVIA