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    Home Advertisers The Author Next Door: The New Reality in Book Publishing
    The Author Next Door: The New Reality in Book Publishing
    Books
    August 3, 2010

    The Author Next Door: The New Reality in Book Publishing

    (NewsUSA) – In recent
    years, the entire landscape of the publishing industry has changed,
    and now thousands of authors whose books might otherwise never have
    seen the light of day are getting published. Following in the
    footsteps of film and music, publishing is undergoing an “indie”
    revolution whereby authors invest in their own work to bring their
    books to the marketplace.

    “The indie publishing revolution is all about providing
    opportunity and expanding the options for both writers and
    readers,” says Kevin Weiss, CEO of Author Solutions, whose imprints
    include AuthorHouse, iUniverse, Xlibris and Trafford. “You no
    longer need to wait years for the chance of being published;
    becoming an author is no longer a privilege, and the literary world
    is now accessible to everyone.”

    Indie book publishing has also expanded the reasons people write
    and publish a book. Books are now being used in genuinely new ways
    — from raising awareness of important social causes to adding to a
    businessperson’s marketing arsenal and providing significant
    leverage to attract the attention of a major publisher — books are
    now multi-faceted “tools.”

    Reg Green is an example of the wonderful power of a book to
    raise awareness of a pressing social issue. After his son Nicholas
    was tragically murdered, and he and his wife chose to donate his
    organs, Reg became a leading advocate for organ transplantation. He
    turned to the pen, too, publishing “The Gift that Heals” through
    AuthorHouse, which chronicles inspirational stories about organ
    donation.

    Another example, Lisa Genova, was told that nobody would want to
    read her book “Still Alice,” a novel about a 50-year-old Harvard
    professor’s struggle with Alzheimer’s disease.

    After repeated rejections from traditional publishing houses,
    Genova chose to self-publish through iUniverse. A literary agent
    told her she would be basically committing literary suicide if she
    self-published, and that no publisher would touch her book once she
    published it independently.

    To put it mildly, the agent was wrong.

    After a few months and positive reviews, “Still Alice” was
    picked up by Simon & Schuster and became a New York Times
    bestseller.

    “If you believe in your book, I think you should give it a
    chance,” Genova said. “Still Alice was a book that people already
    identified with, and a major publisher saw the book’s potential in
    a very real way.”

    To learn more about indie book publishing visit, www.Authorsolutions.com.

    Tags:

    marketplace

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