PITTSBURGH — With an increase in online and in-person shopping, the entire holiday season is like Christmas morning for identity thieves.

With credit and debit cards being swiped at faster rates each year, there are multiple opportunities for thieves to steal personal data. AAA East Central recommends holiday shoppers be especially cautious and take steps to protect themselves this season.

“Identity theft is one of the fastest growing crimes today, and a stolen identity can really put a damper on the holidays,” says Dan Flynn, manager of Financial Services, AAA East Central. “Changes in shopping behavior and credit monitoring can go a long way to help deter this prevalent crime.”

Stick to familiar websites that you know are secure. Don’t use a new website to buy something before checking consumer reviews, and make sure it offers a secure web page for credit card transactions.

Beware of fake gift cards offered through websites or third parties. Buy gift cards directly from the retailer. When buying a card from a kiosk in a store, ask the clerk to check the card and activate it before you buy. Scammers have been known to tamper with cards and then put them back on shelves.

Be wary of who you accept an e-card from. Cyber criminals can load e-card links or attachments with viruses and malware that download to your computer once you click on the e-card.

If you donate, be sure the charity you’re donating to is legitimate.

Don’t shop online or access/type personal data while using an unsecured wi-fi connection. Hackers may be able to steal that information, especially on public computers or on public Wi-Fi. When shopping at retail locations, don’t let your credit card out of sight. Keep your smartphone in a secure place at all times, and use a passcode lock feature if it has one.

Thieves can access a trove of personal data by stealing an unsecured cell phone.