marketing

OLEAN, N.Y. — Cattaraugus Region Community Foundation will hold its second Nonprofit Link and Learn Seminar of the year, “Essentials of Graphic Design...

A dollar just doesn’t stretch these days as far as it used to — especially at the grocery store. For the last 20 years, lots shoppers have come to rel...

(Editor’s note: A new feature of The Bradford Era will highlight those Bradford Area High School students completing cooperative education placements ...

(Editor’s note: A new feature of The Bradford Era will highlight those Bradford Area High School students completing cooperative education placements ...

Long known as the epicenter of early American knife manufacturing, Little Valley, N.Y. — “The Village of Knives” — will celebrate its past with a knif...

Students from across the region will convene Tuesday in Warren, for the first ever Student-Run Manufacturing Enterprise (SRME) Summit hosted by Northw...

Marketing executive, entrepreneur and Bradford native Thomas Cole ’80-’82 will receive this year’s Alumni Award of Distinction from the University of ...

Of all the many kinds of TikTok users in the U.S. — the casual consumer, the follower of viral content, the obsessed fan — the most famous is probably...

The University of Pittsburgh at Bradford launched a new brand marketing campaign Tuesday, which university officials believe will help them more effec...

NEW YORK (AP) — Eclipse-themed beer. Jewelry and ornaments. And doughnuts that capture the sun’s disappearing act with the help of buttercream frostin...

NEW YORK (TNS) — A big powerful organization with a carefully manufactured image gets embroiled in a conspiracy theory about one of its most beloved a...

Seltzer Licensing Group announced a new partnership with Zippo Manufacturing Co. as its exclusive licensing agent. Zippo, the global manufacturer and ...

The University of Pittsburgh at Bradford received nine national higher education advertising awards for several creative projects, including videos an...

We’ve long been warned about robots taking our jobs, but now they‘re coming for our opinions as well. Caller ID, mobile phones, and cord-cutters have ...

(TNS) — Wendy’s is taking a page out of Uber’s book. The fast food chain is adapting a “surge pricing” model, meaning the price of its food will diffe...

(TNS) — You may have heard the news that the “Xfinity 10G Network” will soon be scrubbed from Comcast’s advertising in light of a recent advertising b...

(TNS) — Spangler Candy Co. is embracing the blurry in relationships and candy. The brand will launch its “Situationship” boxes of iconic conversation ...

HARRISBURG — Attorney General Michelle Henry announced a settlement with Florida-based marketing company RMC Direct Mail Services LLC over allegedly d...

PITTSBURGH — Whether a flock of the much-coveted evening grosbeaks or eastern bluebirds shows up at a feeder in Pine Township or in Murrysville, it’s ...

Whether a flock of the much-coveted evening grosbeaks or eastern bluebirds shows up at a feeder in Pine Township or in Murrysville, it’s all about get...