WATKINS GLEN, N.Y. — Two northwestern Pennsylvania companies
will co-sponsor NASCAR Sprint Cup Series driver Marcos Ambrose in
the Zippo 200 NASCAR Nationwide Series race Aug. 7 at Watkins Glen
International.
Zippo Manufacturing Company of Bradford, Pa., and United
Refining Company based in Warren, Pa., through its Kwik Fill/Red
Apple convenience store chain, will share joint sponsorship of the
#47 Kwik Fill/Zippo Toyota in Ambrose’s only Nationwide appearance
this year. Ambrose posted back-to-back Zippo 200 Nationwide Series
wins in 2008 and 2009, and looks to continue his winning ways with
his Kwik Fill/Zippo sponsorship.
Zippo, title sponsor of the Nationwide Series race at Watkins
Glen since 2005, is very excited to have the opportunity to partner
with Kwik Fill/Red Apple.
“When Kwik Fill approached us about co-sponsoring a car driven
by Marcos Ambrose, we knew it was a great fit,” said Zippo
President and CEO Greg Booth. “Not only is Marcos Ambrose an
accomplished race car driver, but the co-branding opportunity with
Kwik Fill opened the door to putting Zippo lighters in over 100 of
their stores in the Pennsylvania, New York, Ohio tri-state area. To
see Marcos bring the car home to Victory Lane sporting the Zippo
and Kwik Fill brands would be especially sweet.”
Lance Pangborn, Kwik Fill’s Director of Advertising couldn’t be
more thrilled.
“This partnership provides an unprecedented opportunity for
Zippo and Kwik Fill to connect with our consumers, drive sales and
strengthen our brands by leveraging the brand building power of
NASCAR. We are very excited to have the opportunity to partner with
Zippo and JTG Daugherty Racing as a first time NASCAR team
sponsor,” stated Pangborn.